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Olam to showcase key products at Dubai WoodShow

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Olam International, a leading agri-business based in Nigeria, is set to showcase its sustainable products at the 12th edition of Dubai WoodShow which kicks off on Tuesday (March 7) and runs for the next two days.

Established in 1989 in Nigeria, Olam International has extensive global experience in the agri-business. With over 60,000 employees, the company provides its services to over 16,000 clients in more than 70 countries.

Announcing its participation, Darshan Raiyani, the senior VP of Olam International, said: “It is an honour to be associated with the prestigious Dubai WoodShow. At the event, we will display a range of our sustainable, high quality, certified products that we manufacture in Africa, Asia and Latin America.”

“The objective in participating at the Dubai WoodShow is to network with like-minded individuals and increase our market share in the Middle East and North Africa (Mena) region. As one of the most prominent industry events, the Dubai WoodShow is an ideal platform to showcase our high quality products and meet potential clients.”

“As specialists in logs, air dried and kiln dried lumber, mouldings, wooden houses and furniture, we aim to connect and build a lasting relationship with the vast audience that will visit the show,” he added.

According to him, Dubai is the best market in the Mena region as it utilises a range of wood products across varied sectors.

“It is an evolving market and is open to explore new categories ofwood products. Though this is our first stint at the Dubai WoodShow, we are positive that the results will be remarkable. At the show, we look forward to meeting new potential clients and also reinforce our presence in the region,” noted Raiyani.

“As an organisation, we may be new to the show, however our relationship with Dubai dates back several years,” he stated.

The Dubai WoodShow is one of the biggest events of the industry and the first destination for all the international companies aiming to set up their presence in the Mena region, according to the organisers.

This year’s edition of the Dubai WoodShow is expected to generate huge success, with the industry experiencing a vibrant growth in past few months. The companies participating at the show will certainly have access to an increased market share, they stated.

“Olam International’s participation at Dubai WoodShow adds value to the show,” remarked Dawood Al Shezawi, the chairman of Strategic Marketing & Exhibitions.

“With more than 25 years of experience, Olam International has always focused on quality and sustainability. Their participation at the event is a testament to their enduring quest for excellence,” he added.

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