Multi-national beverage manufacturer, The Coca-Cola Company, has pledged to collect and recycle the equivalent of 100% of its packaging worldwide, and manufacture its bottles using at least 50% recycled plastic by 2030. This will be activated via its ‘World without Waste’ Campaign.
To achieve this ambitious goal, the beverage giant will need to set up, collection points and recycling facilities in more than 200 countries where it sells its drinks range.
According to James Quincey, President, and CEO of The Coca-Cola Company, the campaign seeks to solve global packaging issues by reducing the harmful effect of plastics all over the world.
The company’s recycling strategy will also see investments in increasing customer engagement through educating them to recycle properly. Consequently, Coca-Cola will launch education plans at regional and local levels to inspire action.
To execute its recycling plans, Coca-Cola will partner with circular economy experts and organisations, including Ellen MacArthur Foundation’s New Plastics initiative, the World Wildlife Fund and the Ocean Conservancy/Trash free Seas Alliance.
Reduce, Reuse, Recycle!