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Ghana seeks to promote the consumption of eggs

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A campaign has been launched in Ghana to boost Ghana’s poultry sector and encourage the consumption of eggs in the country.

The World Initiative for Soy in Human Health (WISHH) and the Ghana National Egg Campaign (GNECS) launched a National Egg Promotion Campaign to promote egg consumption in Ghana.

The campaign was tagged ‘Eggstra-O’ with the theme Eggstra-O nutrition for all to educate the Ghanaians on the benefit of egg consumption and how its nutrients affect the functionality of the human body.

The Programme Manager- Africa Division for American Soy Association (ASA) and World Initiative in Soy for Human Health (WISHH), Theresa Fang, said the campaign seeks to “encourage the consumption of eggs through education to boost Ghana’s poultry sector and to increase access to protein-rich foods.”

The Eggstra-O campaign

The Eggstra-O campaign will run till the end of December 2022. Training will be set up for stakeholders in the poultry value chain across the country.

The campaign will also execute public education-focused activities such as a roadshow (tagged “The Eggnite Roadshow”) and institutional visits in the Greater Accra, Central, Eastern, Volta, Western, Upper East, and Upper West regions.

Institutional educational outreaches will also be conducted to select schools, hospitals, and religious bodies. The goal is to promote egg as a nutrient-dense protein source for everyone which will, in turn, translate into a thriving poultry industry.

The Ghana National Egg Campaign Secretariat was established after the end of the United States Department of Agriculture (USDA) and the American Soybean Association (ASA) funded project-AMPLIFIES in 2019.

The focus of the egg campaign is to increase the purchase and consumption of eggs through education, enlightenment, and myth-busting.

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